Winning Campaigns Training

About the training:

The Alliance signature Winning CampaignsTraining is focused on the following components: Issue Definition, Campaign Goals, Resources Assessment, Strategy, Communication, Tactics/Timelines, and Resource Management. Our proven curriculum will help you choose, direct, and win campaigns to promote better conditions for biking and walking in your state, province, or local community. The trainings are set up in peer-to-peer and group breakout sessions to improve communication and foster collaboration. Previous participants have won complete streets campaigns, Safe Routes to School campaigns, and bike safety campaigns at the state and local level.

Bicycle and Pedestrian advocates will learn:

How to choose the right issue;
Set realistic but visionary goals, choose the best strategies and tactics, and stick to timelines;
Map out the power structure in your community, support and leverage allies, neutralize and convert enemies!
Communicate effectively, reaching the right audience with the right message through the right media, …and
Raise money, to strengthen your organization for the next bigger victory!

You will leave the training with a detailed campaign blueprint and the support of the Alliance staff, ensuring a victorious campaign and setting your organization up for greater victories in the future.

Attend one of our 2010 trainings:

The Alliance is offering six Winning Campaigns Trainings across North America in 2010:

New Orleans, LA: April 16-18 (Hosted by New Orleans Metro Bicycle Coalition)
Edison, NJ: June 4-6 (Hosted by New Jersey Bicycle Coalition & East Coast Greenway Alliance)
Columbus, OH: Aug 6-8 (Hosted by Bike! Walk!Ohio & Consider Biking)
Oakland, CA: October 15-17 (Hosted by Walk Oakland Bike Oakland)
Burlington, VT: October 22-24 (Hosted by Local Motion)
Asheville, NC: November 5-7 (Hosted by Asheville Bicycle Coalition)

Testimonials:

“The training not only helped me refine and combine our many organization goals into one campaign. It also pushed our group to select ways in bringing our campaign to the public conscience. The training can help isolate what advocacy tools work and what doesn't."
Numan Parada, The Transit Coalition (July 2007)

”Our campaign went from vague ideas to a timeline plan. It’s going to happen by next June!”
Roger Miller, Walk Oakland Bike Oakland (April 2008)

"High energy, great camaraderie, confidence building, no wasted time. You all did a great job, you made it fun and kept I professional.”
Michelle Avola, Naples Pathways Coalition (May 2009)

“This was one of the most effective seminars I have ever attended -the entire group of trainers left us energized and with a clearer direction for success; You guys ROCK. Thank you so much.”
Toni Ferrell, BikeWalkLee (May 2009)

“The Alliance for Biking & Walking has an outstanding training opportunity with their “Winning Campaigns” training program. This workshop is beneficial for the novice as well as the seasoned staffer. In addition to the outstanding training, this training program is very conducive to establishing great relationships and an awesome peer network – We’re amped for the program - Thanks Alliance!”
Nancy Tibbett, Indiana Bicycle Coalition (July 2009)

Read about our expert trainers:

Staff Trainers: Chanda Causer | Jeremy Grandstaff | Jeff Miller

Contract Trainers:

Ron Milam has 12 years of successful experience in the nonprofit sector and provides consulting services for sustainability-oriented organizations in the areas of fundraising, strategic planning, leadership development and campaign planning. Ron founded the Los Angeles County Bicycle Coalition and served as its first Executive Director, growing the organization from an idea into a 1,000 member organization with a $125,000 annual budget. He served on the Alliance for Bicycling and Walking Board of Directors and also worked for Transportation Alternatives in New York City. Ron is a skilled presenter and has led ten “Winning Campaign” Trainings, in addition to leading numerous workshops on a variety of nonprofit capacity building topics. Ron graduated from the University of Oregon with a degree in Planning, Public Policy and Management.

Dave Snyder is a long-time organizer and advocate for socially just transportation and land-use policies. He rides his bike for most trips, including when he should probably walk and enjoy the sights and sounds of the sidewalk. From 1991 to 2002, he served as the executive director of the San Francisco Bicycle Coalition, where he built the organization from a handful of members to a powerhouse of 4,500 members. Since then, he has founded and served as the chief executive of Transportation for a Livable City, served the Thunderhead Alliance (now the Alliance for Biking & Walking) as director of program development, and as the transportation policy director of a local public policy thinktank, the San Francisco Planning & Urban Research Association. He currently works as a consultant for sustainable transportation in San Francisco and serves on the Board of Directors of the California Bicycle Coalition and the Golden Gate Bridge Highway and Transportation District. In his career, he has led and won campaigns for bike lanes, road diets, traffic-calmed neighborhoods, bus rapid transit proposals, and reduced car parking requirements. He has led workshops in winning campaigns and organizational development and strategic planning since 2002. He received a BA in politics, magna cum laude, from St. Andrews Presbyterian College.
Photo by Dustin Jensen for Momentum Magazine.